Best Practices in Marketing and their Impact on Quality of Life PDF Free

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Best Practices in Marketing and their Impact on Quality of Life PDF
By:Helena Alves,José Luis Vázquez
Published on 2013-06-04 by Springer Science & Business Media

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

This Book was ranked at 30 by Google Books for keyword children's education learning center.

Book ID of Best Practices in Marketing and their Impact on Quality of Life's Books is 7aFEAAAAQBAJ, Book which was written byHelena Alves,José Luis Vázquezhave ETAG "l79Tk5xchks"

Book which was published by Springer Science & Business Media since 2013-06-04 have ISBNs, ISBN 13 Code is 9789400758780 and ISBN 10 Code is 9400758782

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Book which have "260 Pages" is Printed at BOOK under CategorySocial Science

Book was written in en

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