Marketing in the Public Sector PDF
By:Nancy R. Lee,Philip T. Kotler
Published on 2006-10-16 by Pearson Education
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
This Book was ranked at 34 by Google Books for keyword Permanent Collections.
Book ID of Marketing in the Public Sector's Books is nui4zJ0-6rAC, Book which was written byNancy R. Lee,Philip T. Kotlerhave ETAG "GAOJ2lcfl/0"
Book which was published by Pearson Education since 2006-10-16 have ISBNs, ISBN 13 Code is 9780132716222 and ISBN 10 Code is 0132716224
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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Marketing in the Public Sector PDF
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